Radomness for your entertainment

This was really funny to me for some reason. Maybe because I have always wondered what this means. It's really not that funny. But I like it.

"Homogenize" is really a very useful word. We may not know what it means, though it doubtless means something very definite, correct, and (we must add) sanitary, or something like that--scientific, maybe. Neverthless, "homogenized" is good advertising, for advertising uses words not for what they represent, but for what they do. And, after all, there is no dishonesty here, because the milk really is homogenized, you know. But whether people really know what it means is immaterial, almost entirely beside the point. If it makes them buy the milk, that is all it is supposed to do--and who are we to reason why?

- Walter J. Ong in Words and the Wise